Transformative Medicine: Informational brochure designs using GSK’s branded colors and bio-imagery to convey their bold and dynamic steps forward in their oncology pipeline.
The Supprelin launch website (for central precocious puberty) was the main entry point for parents and children in their user experience, so it was essential that it conveyed the message of support and care. Colorful branding colors and playful shapes immediately give a sense of ease and friendliness, welcoming the user in and assuring them that they are not alone in struggling with this taxing disease.
Supprelin launch materials and branding
An award-winning, comprehensive wellness kit for menopausal women designed to help keep their overall body in good health by getting regular screenings, with educational and reminder calendar stickers.
A concept for the BCI, focusing on the personalized aspect of the Index—as personal as the unique style of every woman.
Thyroid Awareness Campaign, featuring posters, stamps, and a brochure of the different types of thyroid disease.
Brochure designs for patients with severe asthma feature bold imagery, highlighting patient types and data points through colorful and simple graphics which are easy to navigate and are done in a modern and approachable style.
Urban Iran: a comprehensive look into the creative subcultures thriving “underground” in Tehran. Creative direction, book design, essay curation and writing. Client: MarkBatty Publisher
Urban Iran: creative direction and book design
Publication design, creative direction, and hand lettering for the art collective, Studio 1482
Creative direction and design of direct mail promotions for the art collective, Studio 1482.
Self-promotion design based on African culture and graphics, which includes mini brochure, linen tote, and poster
Part of a re-branding campaign for Steve Madden, who wanted a fresh look to their identity. I explored the gritty, urban, graffiti aesthetic combined with the punk sentiment of D.I.Y. for these tags and labels. I stenciled, spray painted, and sewed each piece.
Perspicuous: co-curator/exhibition & materials designer for this Pratt Institute campus-wide show