System 1: Closest to current branding, with “Circle” and round shape as main element. Simple, clear, bold, and accents of color.
System 2: A step away from current branding, but still “Propeller”. “P” is central element. Clear, simple, energetic, bold system, with pops of brand color.
System 3: Each category is color coded and the brand circle is used to house the category. The bold white “P” immediately identifies the agency and the colors are playfully shown in circles within it. The new hire layout features a photograph of a “branded” photo of the new hire leaning/interacting with the “P”.
365 days of Propeller: A driver to Propeller’s social persence (IG, LI, etc), this is an ownable and unique way of presenting Propeller creatively, very much like how Google plays with their logo everyday, or how Absolut Vodka made creative inventions with their bottles. It sets Propeller apart and elevates it to a different level, both in design and thinking. Essentially, something is chosen to represent a certain day/month of the year in the form of the “P” and an illustrated person interacting with it. The “P” element(s) is always photographic and the figure is always an illustration. Simple to change out every day and each designer can have their turn designing it. A true Propeller effort.
This is a way for people to take notice and come back daily to Propeller Social for the next execution of the “P”. It’s endless. Instead of the “O” circle, this is putting the “P” of Propeller front and center in people’s minds. A re-invention, and a playful, but potentially effective, introduction of a new creative social driver.
