Our charge was to use the existing icon and create both a DTC and HCP campaign, using it as a springboard. I came up with angular figures representing the brand for the patient materials. The figure interacted with the content, adding a more personal touch for DTC. For HCP materials, I used the same angular shapes to create abstract color bands that moved from frame to frame and finally created the logo icon. Presented here are banners and designs for an iCVA and welcome email.
THE SIGNATURE BLUE ANGLED BAR BECAME AN ANCHOR FOR THE DESIGN OF THE ENTIRE CAMPAIGN.
I created an animation as a self-initiated project separate from the agency assignment to demonstrate the potential of the graphics in motion.
A few thumbnail ideas for the animation
EXAMPLE LAYOUTS FOR THE iCVA BELOW
