Two Listerine packaging concepts emphasizing the power of rinsing for 30 seconds. We wanted to make a ‘splash’ with the bright hues of the mouthwashes and the branding colors throughout. *This work is copyright protected.
Concept 1: Splash
Open the box to more Splash and a postcard with a donate/game component taking you to a Phone app.
The Splash branding continues on the phone app, postcard and bottle tag.
Concept 2: Color Blocks
The message on the flaps is a call to action to donate to a favorite charity and play a “How much do you know mouth bacteria"?” game.
The Color Block fun continues on the phone app and bottle tags.